MEN'S SNOW
Style That Performs
Our passion for riding, sliding, driving up the mountain, and adventuring with friends has led us to combine elements of the past with innovations never before seen by Electric.
NEW
The Kleveland+
The best of our best just got an upgrade. Now with performance features including super anti-reflective and super anti-fog lens coatings, a dual-injected lens, and Photochromic lens technology.
FEATURED
Marcus Kleveland
Working hand-in-hand with one of the world’s most innovating and progressive snowboarders in the world, we developed our first ever signature goggle, the Kleveland. This season we are proud to announce the Kleveland+, a high-end performance enhancing upgrade.
NEW
Electric X Volcom
We teamed up our good friends at Volcom to create another instant classic.
NEW
Torgeir Signature Colorway
Torgeir Bergrem is one of the most well-rounded snowboarders in the world. Using two of his favorite frames, we put our minds together to develop this limited colorway.
PHOTOCHROMIC LENS
One Lens, All Conditions
Our Photochromic lenses, featured in the EGG and Kleveland+, adapts to changing light. Why change your lens when it can change for you?
GOGGLE AND GOGGLE LENS
Technical Information
Electric's simplistic approach to goggle design puts function first using proprietary construction techniques and quality materials. Our lenses are produced using the finest raw materials and manufacting techniques, all while offering 100% USA/UVB protection.
Goggles
Our deep-rooted 19-year history in the snow industry brings technology, innovation, and style.
Sunglasses
When goggles aren’t the best option, our melanin-infused sunglasses will protect you from the elements.
Accessories
Designed to protect you from the elements in style, our limited accessories are an easy way to improve your kit.