Raised right. Born and bred with hard lines, timeless design traits and Italian quality.

Lightweight and heavy-duty. Purpose-built, offering uncompromising fit and function.

A modernized and minimal update on classic styling, like the perfect pair of well-loved jeans.

Working hand-in-hand with brand partner, John John Florence, Electric proudly introduces his first signature series sunglasses.

Purpose built to weather the elements, provide superior protection, and elevate style, the JJF12 represents the pinnacle of style and quality performance.

The legend continues... the spirit of the desert that defined cool on any given Sunday is now available in a well styled aviator.

Lightweight, sharp angles, thin and full of detail for a minimal design with maximum appeal.

Lightweight, oval, understated yet luxurious in our highest quality components for subtle impact.

Minimalist steel wire, angled nose bridge, and Italian-made Mazzucchelli ™ acetate temple tips.

Big on first impression, perfect on fit and comfort, the Blacktop was born from the streets and raised in the concrete jungle.

Born in California, made in Italy, the AV1 is modernly-chic and perennially in style.

Angled, subtly bold, a design informed by elements found in nature with an air of beach sophistication.

Our bestselling Knoxville has been given a sport upgrade. Feather weight construction with performance grip nose bridge and temple tips.

The Swingarm has been given a sport upgrade. Feather weight construction and performance grip nose bridge.

The Zombie has been given a sport upgrade. Feather weight construction with performance grip nose bridge and temple tips.

Full on, full coverage, comfort and peripheral vision for long days on the water.

The re-engineered wrap-around design, with its smooth, angular features provides crucial glare reduction.

Based on our most comfortable fit with a boost in size, this is a full coverage wrap, with hidden performance features.

Our best selling 8-base sunglass with added the protection, clarity, and comfort features you desire in a high-performance sunglass.

Our best selling Knoxville frame with added protection, clarity, and comfort features you desire in a high-performance sunglass.

Optimal coverage, minimum weight. A streamlined frame allowing you to go faster and harder on the most demanding paths you take.