Style That Performs

Founded by surfers, for surfers, we draw inspiration from those who spend their days in and out of the water. Surf, sand, sun, repeat.


JJF Knoxville

Electric wins the very first ‘Eyewear Product of the Year’ award presented by SIMA for the JJF signature Knoxville Sport series.

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Polarized Sunglasses

Cutting through the glare of the water’s surface while providing superior color contrast, you'll see your best with our melanin infused polarized lenses. Electric polarized lenses provide crisp vision, reduced eye fatigue and all around healthier eyes.

No Gimmicks, No Distortion, No Glare.

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