Bellevue
Knoxville

JACK ROBINSON

IN THE BELLEVUE

We caught up with Jack on the north shore this winter and introduced him to our newest frame in the lineup, the Bellevue. We’re proud to announce that Bellevue is manufactured from sustainable Bio-Resin. This versatile, lightweight frame can be worn on any occasion and comes equipped for any adventure with our world-class lenses.


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CRASHER

INTRODUCING CANE FIELD

A NEW COLOR BY JOHN JOHN FLORENCE

We worked with world champion surfer John John Florence to develop a color series inspired by the rich green tones of the North Shore. The JJF Cane Field collection is hand-crafted from M49 Italian bio-acetate, features bronze polarized lenses, and is available in our coveted Oak and Birch frames.


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Bellevue
Bellevue

INTRODUCING

THE BELLEVUE

Iconic style with a modern approach. Rounded shapes intersect with smooth lines to make Bellevue the perfect fit for small to medium faces. Seize the day with this lightweight shade built for any occasion.


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Jason Momoa
Jason Momoa

THE JASON MOMOA COLLECTION

FEATURING THE BEST-SELLING CRASHER

Introducing Momoa Matte Pink and Momoa Rose Tort in our coveted Crasher. Handcrafted from luxurious M49 Italian acetate.


Explore the collection
SWINGARM

THE SWINGARM

CLASSIC STYLING

Its innovative double-action hinge system and classic styling have made the Swingarm a reliable addition to any travel kit for years. Explore new terrain or hit your local beach; we’ve got you covered in two lightweight sizes.


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@electric on Instagram

These guys make some of the best-looking performance sunglasses we’ve ever seen— a hard pivot from your uncle’s dorky runner shades.

...another trend leader in Golf.

We love Electric eyewear because it’s timeless: there is a style for everyone and for every season.

STYLE THAT PERFORMS


Electric designs high-quality, innovative eyewear at the intersection of style and performance.

Made in Italy. Lifetime Warranty.