Best sellers Hawaî
Best Sellers Hawaï

ALOHA FROM O'AHU

THE GATHERING PLACE

We put our eyewear line to the test on the magical island of O’ahu. Find Aloha and inspiration while exploring our best-selling sunglasses for the season.


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Summer Color
Summer colors

NEW ARRIVALS

SUMMER COLORS

Feel the heat! Explore our newest colors made from eco-friendly bio-based materials.


EXPLORE THE COLLECTION
Bellevue
Knoxville

JACK ROBINSON

IN THE BELLEVUE

We caught up with Jack on the north shore this winter and introduced him to our newest frame in the lineup, the Bellevue. We’re proud to announce that Bellevue is manufactured from sustainable Bio-Resin. This versatile, lightweight frame can be worn on any occasion and comes equipped for any adventure with our world-class lenses.


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SWINGARM

THE SWINGARM

CLASSIC STYLING

Its innovative double-action hinge system and classic styling have made the Swingarm a reliable addition to any travel kit for years. Explore new terrain or hit your local beach; we’ve got you covered in two lightweight sizes.


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CRASHER

INTRODUCING CANE FIELD

A NEW COLOR BY JOHN JOHN FLORENCE

We worked with world champion surfer John John Florence to develop a color series inspired by the rich green tones of the North Shore. The JJF Cane Field collection is hand-crafted from M49 Italian bio-acetate, features bronze polarized lenses, and is available in our coveted Oak and Birch frames.


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@electric on Instagram

These guys make some of the best-looking performance sunglasses we’ve ever seen— a hard pivot from your uncle’s dorky runner shades.

...another trend leader in Golf.

We love Electric eyewear because it’s timeless: there is a style for everyone and for every season.

STYLE THAT PERFORMS


Electric designs high-quality, innovative eyewear at the intersection of style and performance.

Made in Italy. Lifetime Warranty.