ALOHA FROM O'AHU
THE GATHERING PLACE
We put our eyewear line to the test on the magical island of O’ahu. Find Aloha and inspiration while exploring our best-selling sunglasses for the season.
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NEW ARRIVALS
SUMMER COLORS
Feel the heat! Explore our newest colors made from eco-friendly bio-based materials.
EXPLORE THE COLLECTION
JACK ROBINSON
IN THE BELLEVUE
We caught up with Jack on the north shore this winter and introduced him to our newest frame in the lineup, the Bellevue. We’re proud to announce that Bellevue is manufactured from sustainable Bio-Resin. This versatile, lightweight frame can be worn on any occasion and comes equipped for any adventure with our world-class lenses.
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THE SWINGARM
CLASSIC STYLING
Its innovative double-action hinge system and classic styling have made the Swingarm a reliable addition to any travel kit for years. Explore new terrain or hit your local beach; we’ve got you covered in two lightweight sizes.
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INTRODUCING CANE FIELD
A NEW COLOR BY JOHN JOHN FLORENCE
We worked with world champion surfer John John Florence to develop a color series inspired by the rich green tones of the North Shore. The JJF Cane Field collection is hand-crafted from M49 Italian bio-acetate, features bronze polarized lenses, and is available in our coveted Oak and Birch frames.
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@electric on Instagram
These guys make some of the best-looking performance sunglasses we’ve ever seen— a hard pivot from your uncle’s dorky runner shades.
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...another trend leader in Golf.
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We love Electric eyewear because it’s timeless: there is a style for everyone and for every season.
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STYLE THAT PERFORMS
Electric designs high-quality, innovative eyewear at the intersection of style and performance.
Made in Italy. Lifetime Warranty.