All of Electric's premium quality sunglasses are hand made in Italy. The sunglasses featured in this behind the scenes movie made are our most luxurious and premium. The factory featured in this film is one of the most prominent in all the world, producing some of the most recognizable luxury sunglass frames. Shown here is the process of making eyewear from acetate, a material found in the world's best quality eyewear. It can be shaped and refit over and over again for years. The flexibility of acetate ensures that if well taken care of, our sunglasses can last a lifetime.
It is easy to see why John Florence would look to the ocean as a place for adventure. When you grow up on an island in the middle of the Pacific, it calls to you. Whether you surf, dive, fish,...Continue reading
During April, we will be donated 20% of online sales to Doctors of the World - Médecins du Monde which continues to provide help to the most vulnerable of us, Poorly-housed or living in the streets during the Covid crisis. About Doctors of...Continue reading
As we are dealing with these uncertain times, know that you truly inspire us with your kindness, empathy, and positivity. We see opportunity in adversity, and if you see an opportunity for us to better serve you, please let us know.Continue reading
featuring Christian Connors & Friends Christian Connors is one of our favorite riders and an unsung hero of the snowboard industry. Needless to say, he is constantly sending it. Although he falls almost as much as he lands, no...Continue reading